How are nicotine pouches different from chewing tobacco or snus?

The answer to this question is both yes and no. Yes, in the sense that, by a certain date, your pouches will no longer be the same as when they were factory fresh (more on this later). And, no – because that date is unlikely to be shown or even known. Why is this? Well, unlike snus and other traditional nicotine tobacco , nicotine pouches don’t have best-before dates printed on their cans. That’s because your pouches’ longevity will depend on storage conditions: The humidity, temperature, and general cleanliness of the environment in which you store your pouches can significantly boost or reduce their longevity.

By not giving a best-before date, manufacturers essentially don’t state whether their products go bad at all. But that’s OK because, technically, nicotine doesn’t go bad – at least not in the same way as cheese or meat. Instead, it just degrades as its molecular structure changes over time. So, with this in mind, it’s easier to understand why ‘one to two years’ is about as precise as we’ll get. Check out the list below to get to grips with what you can expect before you dust off your trusty behind-the-sofa can:

  • Weak flavor and aroma: What was once a mouth-numbing, eye-watering mint blast or sweet, fruity treat while fresh; may be lackluster and dull when old.
  • Poor nicotine punch: If you’re accustomed to the full-strength kick of fresh pouches, you’ll likely be left wanting more from those that aren’t.
  • Reduced comfort: You might not even notice your pouches under your lip while they’re in date. But this might not be the case when they’re old and dry. Some slight irritation isn’t uncommon.
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